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Pursuing Victory with Honor

The Joseph & Edna Josephson Institute of Ethics is a public-benefit, nonpartisan, nonprofit membership organization founded by Michael Josephson in honor of his parents to improve the ethical quality of society by advocating principled reasoning and ethical decision making.

CHARACTER COUNTS! Sports develops programs and materials to help coaches and other adults equip youth with values to meet life’s challenges, on and off the field. The main focus of CHARACTER COUNTS! Sports is the "Pursuing Victory With Honor" sportsmanship campaign. The campaign was inspired by a conference of the same name held in Scottsdale, Arizona in 1999. There, more than four dozen leading figures in American amateur athletics called for major reforms in the way sports are played, coached and watched. Participants at this conference set forth 16 principles in the Arizona Sports Summit Accord, which signatories pledge to incorporate into their organizations’ athletic programs.